Image:
Exhibition planning with Rollin Leonard.
^ That’s me
Reblogged from Transfer Gallery.
Feb 1, 2013 @ 8:53 pm
Jereme : Latest
No matter what Bill Cosby says, don’t hold down ‘alt’ and click reblog!
Unless you want to.
Reblogged from Best Roof Talk Ever.
Apr 24, 2012 @ 8:09 pm
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Designer Rob Ricketts has created an amazing series of posters displaying notable drum sequences from classic electro songs programmed on the Roland TR-808.
Reblogged from Rolling Stone.
Mar 25, 2012 @ 7:44 pm
The crappiest word in a content strategist’s vocabulary
“Tags” (for a lot of reasons).
Second crappiest: “Keywords” (mostly because of search engine spammers).
Feb 21, 2012 @ 9:05 pm
David Ogilvy on Copywriting
April 19, 1955
Dear Mr. Calt:
On March 22nd you wrote to me asking for some notes on my work habits as a copywriter. They are appalling, as you are about to see:
1. I have never written an advertisement in the office. Too many interruptions. I do all my writing at home.
2. I spend a long time studying the precedents. I look at every advertisement which has appeared for competing products during the past 20 years.
3. I am helpless without research material—and the more “motivational” the better.
4. I write out a definition of the problem and a statement of the purpose which I wish the campaign to achieve. Then I go no further until the statement and its principles have been accepted by the client.
5. Before actually writing the copy, I write down every concievable fact and selling idea. Then I get them organized and relate them to research and the copy platform.
6. Then I write the headline. As a matter of fact I try to write 20 alternative headlines for every advertisement. And I never select the final headline without asking the opinion of other people in the agency. In some cases I seek the help of the research department and get them to do a split-run on a battery of headlines.
7. At this point I can no longer postpone the actual copy. So I go home and sit down at my desk. I find myself entirely without ideas. I get bad-tempered. If my wife comes into the room I growl at her. (This has gotten worse since I gave up smoking.)
8. I am terrified of producing a lousy advertisement. This causes me to throw away the first 20 attempts.
9. If all else fails, I drink half a bottle of rum and play a Handel oratorio on the gramophone. This generally produces an uncontrollable gush of copy.
10. The next morning I get up early and edit the gush.
11. Then I take the train to New York and my secretary types a draft. (I cannot type, which is very inconvenient.)
12. I am a lousy copywriter, but I am a good editor. So I go to work editing my own draft. After four or five editings, it looks good enough to show to the client. If the client changes the copy, I get angry—because I took a lot of trouble writing it, and what I wrote I wrote on purpose.
Altogether it is a slow and laborious business. I understand that some copywriters have much greater facility.
Yours sincerely,
D.O.
Reblogged from YOU MIGHT FIND YOURSELF.
Jan 25, 2012 @ 2:47 pm
Partial rant about the verb “to be”
I was thinking recently about how I talk in text.
(Wait, back up: I’m one of those people who likes to send text messages instead of talk. My “phone” is really a wireless telegraph. Okay? Okay.)
Anyway. When I text, I drop the verb “to be.” Viz.:
- “I here”
- “You pretty”
- “That crazy”
Now: I am not one to be sloppy or slangy with my text messaging. I don’t say “LOL” or “OMG.” I typically correct typos before I hit “Send.”
So I started thinking about why my text messaging lacks what we’ve been taught to believe is a key verb. I mean, seriously:
- “I am”
- “You are”
- “That is”
These are expressions of a fundamental concept, right? And there must be something deficient in my written expression if I’m omitting them.
Or maybe not. Maybe the idea is so fundamental that it’s always already implied. That is: if we can speak (write, text, etc.) about something, it must already be — at least in concept, if not in material fact.
And so maybe the semantic ROI on “to be” has been overstated.
Maybe it really not worth typing.
Oct 19, 2011 @ 8:25 pm
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